About Us

Hello and welcome, it’s so lovely to have you here!

Little Reef and Friends was born from the simple joy of watching our children and their little friends; their deep love of nature, their curiosity about the world, and the simple magic found in beautiful objects that invite imagination and open-ended play.

We thoughtfully curate toys, books, and treasures with a focus on quality, timeless design, and ethical, eco-conscious values. From small local makers to much-loved iconic brands, we choose pieces we would happily have in our own homes and ones our children love!

Proudly New Zealand owned and operated, we are a small, heart-led business passionate about bringing meaningful, high-quality finds to your home.

Thank you for supporting us, every order truly makes a difference.

Much love,
Emily x